70's Detailer Automates Bookings with AI Agents for an [80%] Conversion Rate

Goals

• Unify the sales process across Instagram, WhatsApp and Facebook Messenger

• Turn chats into structured, trackable bookings automatically

• Understand which campaigns produce paying customers

• Reduce time spent on repetitive enquiries and scheduling

Solutions

• Deployed an AI Agent to automate enquiries, quotes and booking confirmations end-to-end

• Captured every booking as structured contact data with lifecycle stages — no separate system needed

• Collected deposits in-chat via QRIS to lock in appointments

• Tracked which content and promos drive paid bookings through lifecycle reporting

70's Detailer is a premium car detailing and ceramic coating studio in BSD City, Tangerang Selatan, built on the timeless standards of classic American craftsmanship. Its services range from the all-in-one Hollywood Complete Package to Exterior Nano Ceramic protection and deep Interior Detailing — every vehicle treated with care and precision, seven days a week. Its Instagram content and word of mouth generate a steady stream of enquiries across WhatsApp, Instagram and Facebook Messenger.

The problem: Fragmented data and manual effort

Handling a full service menu and high message volumes across multiple channels was a challenge for a small, craft-focused team. Staff spent hours each day answering the same questions — package differences, prices per vehicle size, how long ceramic coating takes, available slots — while juggling actual detailing work in the bay.

Booking details lived in chat scrollback: car model, chosen package, agreed price and schedule had to be manually re-checked and re-typed, leading to double bookings, forgotten appointments and errors. And while the studio invested in Instagram content and promos that generated plenty of chats, it had no way to see which efforts produced paying customers versus price-checkers — making it impossible to know where marketing effort actually paid off.

The Aelyst solution

70's Detailer chose Aelyst, an AI-powered omnichannel CRM built for Southeast Asian businesses, for an end-to-end automation framework connecting conversations, bookings and payments in one place across Instagram, WhatsApp and Facebook Messenger.

Every chat becomes a structured, trackable booking

Aelyst's built-in CRM captures each enquiry as structured contact data — name, phone, vehicle, chosen service and agreed price — stored as custom fields on the contact instead of buried in chat history. Lifecycle stages track every customer from new enquiry to quote sent, deposit paid, booked, job done and follow-up due, so the team sees its schedule and pipeline at a glance without maintaining a separate spreadsheet or system.

Know which campaigns produce paying customers

With every contact tracked through lifecycle stages, moving a customer to "Booked" gives the studio a clear record of which Instagram posts, promos and referral sources produce actual revenue — not just enquiry volume. That visibility lets the team put its limited marketing time and budget behind what demonstrably fills the bay, cutting wasted effort on content that only attracts window shoppers.

The AI Agent automates bookings end-to-end

To relieve the team from repetitive enquiries and data collection, 70's Detailer deployed an Aelyst AI Agent to handle the entire booking flow — from greeting leads to confirming appointments.

The AI Agent responds instantly to questions about packages, pricing and coating durability in natural Bahasa Indonesia, collects essential details like vehicle type and preferred date, confirms the price and duration, and sends a QRIS deposit link via Aelyst's Xendit integration to lock in the slot — all without human involvement. It passes the chat to the team only for special requests, paint-condition assessments or scheduling conflicts. Because the studio is open every day but the chats never stop, the AI Agent keeps response times fast and service quality consistent even when the whole team is elbow-deep in a Hollywood Complete job.

"Aelyst let us unify and automate our entire booking process, from first chat to paid deposit. Our AI Agent now manages most bookings on its own — customers get instant answers and a QRIS link, the slot is locked, and we just see it appear on the schedule. The team stays focused on the cars, which is the craft we're actually known for."

— With Jerome, Owner at 70's Detailer

The results

Within [two months] of implementation, 70's Detailer transformed its booking operations. [90%] of all booking conversations are now handled end-to-end by the AI Agent, drastically reducing manual workload and response times.

And the AI has proven effective at closing: the studio maintains an [81.4%] conversion rate from qualified enquiry to paid booking, with deposits collected in-chat eliminating the no-shows that used to eat into the schedule.

By focusing marketing effort on what lifecycle data shows actually converts, 70's Detailer cut marketing and operational costs by [50%] without sacrificing volume. With conversations, bookings and payments unified in one platform, the studio now runs a leaner, smarter operation — where the humans polish cars, and the AI fills the calendar.

Ready to see the same growth for your own business? Contact us for a free consultation today!