How Meet&Move Gained 20% More Conversions from Membership Inquiries

Goals

• Enable multiuser access to all messaging channels across two branches

• Centralize all member information and communication

• Handle a high volume of inquiries systematically

• Gain insight into staff conversations and performance

Solutions

• Connected all messaging channels to a shared inbox for multi-branch access

• Centralized member data and conversations in Aelyst's built-in CRM

• Automated FAQs and routine tasks with an AI Agent

• Enabled conversation monitoring and performance tracking

Meet&Move is a gym syar'i — a sharia-compliant fitness center offering fully separate classes for women, men and children, with a curated, respectful training environment: no CCTV, no music, and privacy protected throughout. Its programs span Functional Training, Strength Training, Muay Thai, boxing, kickboxing and its signature Mix 80:20 format, with trainers included at no extra fee. Under the tagline "Together To Get Better," Meet&Move operates two branches, in Tebet, South Jakarta and Bintaro, Tangerang Selatan.

The Problem

Meet&Move handled inquiries over multiple channels, especially the WhatsApp Business App. But limited multiuser access meant only one or two staff could chat with prospects at a time — while inquiries about class schedules, packages and trial sessions came in for both branches simultaneously. Responses were delayed, and a delayed reply to someone who has just decided to start training often means they never start at all.

The gym's positioning also created a communication need most gyms don't have: many prospective female members ask detailed, sometimes personal questions about privacy, women-only class times and the training environment before committing. These conversations require care and the right staff member — but with no routing, any inquiry could land with anyone, and there was no way for management to see how these important first conversations were being handled.

The Aelyst Solution

Meet&Move adopted Aelyst, an AI-powered omnichannel CRM built for Southeast Asian businesses, to establish systematic communication across its channels and branches.

Messaging channels connected to a central inbox

Meet&Move upgraded from the WhatsApp Business App to WhatsApp API and connected it alongside Instagram and Facebook Messenger to Aelyst. Staff from both branches now respond to omnichannel inquiries from one shared inbox — no more device bottlenecks, no more switching between apps, and click-to-chat ads from its Meta campaigns land directly in a managed queue instead of an overloaded phone.

Teams and member data consolidated for a single reference point

Front-desk and coordination staff across Tebet and Bintaro previously worked in silos, sharing member details manually. Now both branches work in one platform where every contact's profile — branch preference, program interest, package status and full conversation history — lives in Aelyst's built-in CRM. Staff retrieve and update member data on the same screen while chatting, and workflow webhooks connect Aelyst with the gym's booking system so schedules and inquiries stay in sync. Everyone sees the same information, making cross-branch collaboration seamless.

Automation implemented to handle inquiries efficiently

Meet&Move receives a high monthly volume of predictable questions: class schedules per branch, package pricing, differences between programs, women-only class times and how the privacy-first environment works. Aelyst's AI Agent now answers these instantly and accurately in natural Bahasa Indonesia, 24/7 — trained on the gym's own schedules, pricing and house rules.

Complex or sensitive conversations are escalated to the right human: routed by branch and assigned to the appropriate staff member, so prospective female members discussing privacy concerns are handled with the care the gym's values demand. Each escalated conversation enters the sales funnel with context already collected, turning inquiries into trial bookings.

Conversations monitored to standardize messaging

With staff previously chatting from personal devices, management had no visibility into what was being promised or how prospects were treated. Centralizing communication on Aelyst gives managers an eagle-eye view: they monitor ongoing chats, review histories to ensure conversations reflect the gym's standards and adab, and track first response and resolution times per staff member — so quality is consistent across both branches.

"Our members choose us because of trust — the environment, the privacy, the values. That trust starts from the very first message someone sends us. Aelyst lets us answer instantly at any hour, route sensitive questions to the right person, and make sure every conversation reflects who we are. The results speak for themselves."

— Dr Rizki, Owner at Meet&Move

The Results

Centralizing both branches, member data and conversations on one platform translates to smoother operations and a better prospect experience. Meet&Move has cut first response times from [20 minutes to 5 minutes] and resolution times from [5 minutes to 1 minute].

Meanwhile, automated FAQ handling ensures only serious prospects reach staff, whose lighter load lets them focus on converting trial sessions into memberships — with live guidance from managers helping nudge conversations in the right direction.

As a result, Meet&Move converts [20%] more members from inquiries — filling its separate men's, women's and kids' classes across Tebet and Bintaro while staying true to the values its community joined for.

Want to achieve similar results for your business? Contact us for a free consultation today!