Automotive
Iceberg With Night VIsion Technology Handles 2x More Leads with AI Agents on AELYST
With Digital Marketing Manager of Iceberg With Night Vision Technology
more leads daily
faster responses
conversations managed by AI
Goal
Streamline operations across multiple products and markets
Automate repetitive customer enquiries
Improve response speed and lead handling efficiency
Solutions
Customized AI Agent templates tailored to different customer journeys, including product enquiries, heat rejection comparisons, night driving visibility, and installation bookings
Deployed AI Agents to instantly handle the majority of inbound WhatsApp and Instagram enquiries, 24/7
Implemented intelligent lead qualification to identify high-intent buyers and route only serious prospects to the sales team
Iceberg Window Film with Night Vision Technology is a premium automotive window film brand focused on enhancing night-time visibility, heat rejection, and driving comfort. With increasing demand driven by digital marketing and multiple product variants, Iceberg needed a scalable way to manage high volumes of customer enquiries while maintaining fast, consistent responses across channels.
The Problem
Iceberg Window Film received a high volume of customer enquiries daily from digital campaigns, exceeding what the team could consistently handle during business hours. Messages accumulated across WhatsApp and Instagram, making it difficult to track which customers had been responded to and which required follow-up.
Enquiries ranged from product comparisons, heat rejection performance, and night-vision clarity to pricing, installation availability, and warranty questions. With all enquiry types mixed together, many leads were handled manually without prioritization, causing delays and inconsistent responses.
Without intent-based routing and automation, sales staff spent significant time answering repetitive questions instead of focusing on serious buyers. As response times increased, high-intent prospects often dropped off before reaching the booking or installation stage.
Iceberg needed a scalable automation platform that could manage high conversation volumes, qualify leads effectively, and keep customer journeys organized—without compromising response speed or customer experience.
The AELYST Solution
Iceberg Window Film chose AELYST to manage high volumes of WhatsApp and Instagram enquiries in a single, centralized inbox powered by AI automation. The platform was set up to handle inbound leads from digital campaigns, product enquiries, and installation requests seamlessly.
With multiple customer journeys—ranging from product education and night vision performance questions to pricing, outlet availability, and booking confirmations—manual handling quickly became inefficient. AELYST’s AI Agents became the true game changer by intelligently understanding customer intent, responding instantly to common questions, and guiding customers through structured conversations.
By automating repetitive enquiries and qualifying leads in real time, AELYST ensured that only high-intent customers were routed to the sales team with full context. This allowed Iceberg’s team to focus on conversions while maintaining fast, consistent responses across all channels.
Customize AI Agent templates for complex customer journeys
AELYST’s AI Agents proved to be a strong fit for Iceberg Window Film’s operational needs. Iceberg configured multiple AI Agent templates based on distinct customer journeys—such as first-time enquiries, product comparison (Night Vision vs standard films), pricing & promotions, and installation booking.
Each AI Agent was given clear instructions and context, allowing it to respond accurately based on customer intent and automatically assign qualified leads to the appropriate sales or outlet team. Customer lifecycle stages were updated automatically, enabling clear visibility into where each lead was in the buying journey and helping the team prioritize high-intent prospects.
Manage routine conversations and tasks with AI Agents
With comprehensive training on Iceberg’s product knowledge, Night Vision Technology benefits, pricing structure, and outlet information, AI Agents now handle the majority of daily enquiries. These include questions about heat rejection, night-time visibility, warranty coverage, installation availability, and ongoing promotions.
Only sales-ready leads—such as customers requesting quotations or installation schedules—are routed to the human team. This frees sales staff from repetitive questions and allows them to focus on closing deals and managing installations efficiently.
AI Agents also automatically close resolved conversations or inactive chats, keeping the shared inbox clean and organized so no enquiry is overlooked, regardless of channel.
Respond to higher volumes of messages faster
With AI Agents responding instantly, Iceberg is now able to handle significantly higher volumes of inbound enquiries without increasing manpower. What was previously difficult to manage during peak campaign periods is now handled smoothly, even as daily message volume continues to grow.
Faster response times, consistent answers, and accurate product explanations reduce drop-offs and improve customer confidence—resulting in better lead quality and higher conversion rates shortly after deploying the AI Agents.
“With AELYST, setting up AI Agents for Iceberg was fast and intuitive. The templates made it easy to structure different customer journeys, while automation helped us respond instantly without losing control of lead quality. Within a short time, we already saw improvements in response speed and conversion.”
— Digital Marketing Manager, Iceberg Window Film
